Tohara Seito(Ceramics) Co.,ltd. has been producing porcelain since 1923 and exporting our products to the US mainly. Our office is based in Nagoya, where is surrounded in the places of production of the world-famous pottery, Seto, Mino, Tokoname, Shigaraki and Banko. Their potteries have been exported from the Nagoya port to all over the world for long time. However, regrettably, the amount of export is on the decline these days due to the appreciation of the Japanese yen against foreign currencies, especially the US dollar. Added to this problem, more competitors came up in the market. One of them is a China. Now, we are losing a chance to export.
We are absolutely sure that we can produce porcelain and pottery of the finest quality and the well-design in the world. And in order to strengthen our competitive position in world markets again, we need to simplify the current distribution system.
First of all, let us show you the price structure of the American market as a concrete example here.
Japanese side Price Structure Remarks Maker Sell 100 We are here. Exporter Buy 100 Sell 110 ‚P0% expoter's interest
including shipping cost &
insuranceAmerican side 121 about 10% import tax Importer Buy 121 Sell 182 50% importer's interest Wholesaler Buy 182 Sell 273 50% wholesaler's interest Retailer Buy 273 Sell 410 50% retailer's interest Consumer Buy 410
As the above list says, the retail price is more than FOUR times of our selling price. And in order to reduce this retail price as much as possible, we think that we have to throw out this complicated distribution channel and send our product to a consumer directly. If we can do it, our products will be sold to you on 100 plus freight cost basis as you see in the above list. And no doubt it must be the most competitive and reasonable price.
Company name Tohara Seito(Ceramics) Co.,ltd. Capital JP\10,000,000 (as of Dec 1, 1999) Address Houtoku-cho 53, Kita-ku, Nagoya-shi, Aichi-ken, Japan Tel & Fax No. Tel /81-52-991-8178 Fax/81-52-991-8179 tohara@pp.iij4u.or.jp List of products Cup & Saucer, Mug, Dish, Plate, Platter, Bowl, Cutlery, Novelties, Mino-yaki, Tokoname-yaki, Shigaraki-yaki
Please feel free to ask us any question.
